A compelling digital campaign enabled influencers to teach Slovak teenagers how to protect themselves from high-risk HPV virus
Few young people know about HPV. Teenagers tend to shy away from discussions about STDs and vaccinations. So we wanted to find an engaging way to explain that this virus can also cause serious diseases, such as cervical cancer. And we particularly wanted to highlight that HPV could be vaccinated against.
"Educating patients and the general public in complicated topics such as immunology & allergology is a great challenge. Moreso in the pandemic times, when hoaxes and disinformation thrive on the internet. Our medical association found a terrific partner in Seesame with a great level of professionalism, technical skill and attitude. The flexibility and dynamics of our cooperation bring a real added value to all patients."