Medical science has yet to find an effective cure for COVID-19 – so vaccinations are the only way forward for life to return to more-or-less normal. Yet many Slovaks and people around the world are unsure about the vaccine…with less than a third accepting a jab if it was offered today. Much of this uncertainty results from hoaxes and unreliable sources. And that’s exactly where employers come in – as crucial information sources and appropriate responses. So will employers front up to this opportunity and responsibility?
Brand activism has been around a while. For several years sales and reputation results have confirmed that people expect brands to have an opinion and support good causes – even if that divides opinion. An expectation shared by both customers and employees.
We’ve identified four reasons why there’s never been a better time to support a sensitive and personal issue – like vaccinations.
Confidence in employers is at a record high
Society is undergoing a crisis of confidence The latest international Edelman Trust Barometer presents a startling finding: only about 40% of respondents believe the state is equipped to resolve the pandemic situation. Yet half as many trust their employer’s ability to do the right thing. A figure matched only by confidence in scientists.