Social Impact

Our fundraising campaign for the homeless raised €42,000

Vagus is a civic organisation that helps the homeless, who experience the most difficult time of the year during the winter months. The task was to create a fundraising campaign that would help Vagus cover the costs of overcoming this period and additional activities. We decided to depict winter from the perspective of the homeless.

We created an emotionally-charged campaign for Vagus based on a harsh reality. The temperature in winter tends to drop well below zero during the night, which is when homeless people are most at risk of freezing to death. We contrasted this fact with the well-known nursery rhyme “I’m a little teapot, short and stout.” In the spot, the originally cheerful-sounding nursery rhyme came across as very cold from the mouths of the homeless. And convincingly so.

The online spot and short documentary circulated on social media, made it into newsletters and online media, and guided people to a special microsite where they could donate money.

Spot seen by
80,000 people

Homelessness became a hot topic not just among key media sources, but also among influencers and artists who auctioned off their work for Vagus to help the homeless.

Emotional creativity worked

From a fundraising perspective, the campaign became the most successful campaign of the season for the homeless. It won second place in the COMMUNITY RELATIONS category in the prestigious 2019 Prokop competition, and marketing experts from Mediá called it the best campaign of December 2019.


80 000

spot views

€42 000

collected during fundraising

30 000

engagements on Facebook


media outlets