IKEA’s goal is to inspire and enable 1 billion people to live a more sustainable life within the planet’s limits – a goal the brand wants to achieve by the year 2030. Within this context, we put together an extensive internal and external campaign for the client, in which we presented IKEA’s sustainability strategy and encouraged people to make small changes at home, which means a great help to the planet.
A live broadcast experience with a meaningful message
We devoted the external part of the campaign to the issue of food waste and the IKEA Better Living app. An experiential meeting with news media and influencers launched the campaign and included a live-streamed culinary show – cooking with leftovers – on the IKEA Facebook page. The event was built on non-profit partner experiences, detailed data, and experiential cooking under the guidance of an experienced chef. The consumers had a blast with us in the comfort of their own .
Influencers accepted our two-week challenge, and with the help of the Better Living app and IKEA products, they learned more about sustainable household management. They later shared their experiences on social media.