WTF is HPV?
We opted to address the young people in their own language. So on the internet they often use acronyms, for example. And HPV of course is also an acronym. So we posed the question: WTF is HPV? Campaign ambassadors were YouTubers Expl0ited, Selassie, Moma and Betka. They had to guess what internet acronyms meant in the video we shot. So they know ROFL, OMG and LOL…but HPV? No idea. And teenagers who also don’t know were directed to www.HPV.sk.