To a great extent, the success of any product depends on the way the customer is informed about it, on the level of customer trust, and on the associations created by the product. By means of stories, emotions, arguments and consumer education, Product PR activities help create positive preferences for products. That is why their importance grows day by day. In addition, the consumers are becoming more demanding and are not persuaded to buy a product simply because of a short advertising spot. Thus, effectiveness of advertising decreases and customers expect more information, interaction, experience or personalisation. It is here where the role of product communication begins, as it effectively helps build the brand, position it on the market and win consumer preferences. Our offer of Product PR activities includes preparation of a communication strategy and the plan of activities, proposal of creative communication tools, as well as execution and evaluation of the entire PR campaign.

Activities:

• Unconventional press conferences and media events
• Events for the public, partners and clients
• Creation and distribution of press releases
• Special projects with media
• Contests for readers and consumers
• Creation of paid PR articles for media (advertorials)
• Communication of topic areas
• Co-promotion for brands
• Guerrilla marketing
• Crisis communication