Bad things happen even to good companies. For a company, the real impact of a crisis is not only a negative title in the most-read daily, but to a much more serious extent in the loss of reputation and decline of the trust of customers, media, shareholders, regulators, investors, NGOs and other partners. The way a company communicates and acts during a crisis oftentimes determines its future. SEESAME provides its clients an objective and impartial view of a crisis situation. We assist clients who understand the necessity of preparation for possible crisis situations in identifying the eventual external and internal risk factors, in preparing the key managers and setting-up the inevitable processes that must work in the company at the time of a crisis. During a real crisis, we co-ordinate the information flow with the goal to secure a speedy and appropriate response, and at the same time to alleviate the negative impacts not only on the current operation of the company, but also on its long-term reputation. For us, managing a crisis situation does not mean only to induce positive media responses, but to completely restore the trust of all target groups.

Activities:

• Strategic planning
• Crisis plans and manuals
• Crisis management
• Training in crisis communication
• Training based on a real crisis simulation