The market with consumer electronics and home appliances has been growing since 1989. Today, it is characterised namely by a whole set of criteria that consumers apply when choosing an appliance. The one-time strong focus on price was replaced by demand for quality, brand strength, performance or environmental friendliness. Naturally, the group of those customers who opt for the most inexpensive and discounted product models is still strong, but the group of those seeking strong brands is growing fast also in Slovakia.

It is in the area of communication of brown and white goods where SEESAME has strong competition. We are aware of the overwhelming amount of technical and marketing information streamed towards the media and the public, which is why we always strive to put communication of brown and white goods into a wider perspective, using topics that currently resonate with the public, or looking for unconventional forms of delivering the message. By means of correctly selected activities and communication tools, we help our clients transform ideas to opportunities, build the trust of consumer groups, and thus turn corporate and brand reputation into an invaluable competitive advantage.