Today’s producers of foods and beverages face the fierceness of the marketing environment more than ever before. These products of everyday consumption attract customers by their taste, but also by low prices and, in some cases, the decisive factor is habit, high quality or health benefits. Despite this situation, there are brands that consumers prefer over others even if they are not backed by a large advertising campaign. Such preference can be explained by differentiation from the competition and long-term communication with customers, which is focused on building brand loyalty.

SEESAME's experience in communication of brands and solution of crisis situations for domestic and international companies producing foods and beverages spans over an entire decade. In a close co-operation with product and brand managers, our consultants continuously monitor the development on the market and consequently create a communication strategy and the mix of communication activities that distinguishes a successful product from its competitors.