
Daily report with evaluation is a summary of current media outputs based upon key-words in the form of an html-file, sent daily at a specified time to e-mail addresses predefined by you. Just as with the Simple Daily Report, for better orientation the beginning of each report contains a clearly arranged list of articles with basic data such as the date, medium, and so forth. On top of that, it contains qualitative data on the article which is based upon the chosen evaluation criteria. The major evaluation criteria are comprised of: topic of the output, the character of the output (positive, neutral or negative), type (product-related, corporate or reference output), relevance in respect to the communicated topic and size. The report may also contain brief publicity annotations. A simple click enables you to change over from this summary to the full wording of the article and back.