Publicity analysis and media monitoring

A significant added value offered by Seesame is the company’s own Department of Publicity Analysis and Monitoring. The flexible and comprehensive media monitoring, along with the output analysis, creates a superior basis for the planning of new communication activities and the assessing of results. An advantage for Seesame's clients is that the outputs get processed by four experts, meaning not just the classical automatic delivery of outputs, but mainly a selection and sorting of articles according to the topics that have been selected, their evaluation by predefined criteria and in the case of crisis-outputs, also an immediate notification. Since publicity analysis constitutes an integral part of our agency, we do evaluate and process the outputs based on solid and comprehensive knowledge of the Client and his services, products or competitors and this is done in close cooperation with the consultant who is in charge of the respective project.

Via an electronic application better we monitor more than 200 Slovak media, complemented also with scans of pictures and voice outputs. Our Clients may also view their outputs online, where they can browse their outputs in the archive; they may also filter out relevant outputs and create own reports as required. Apart from the Slovak language, we compile annotations and separate reports also in English.

Products and Services

1. Simple daily report
2. Daily report with evaluation
3. Weekly report
4. Monthly publicity analysis
5. Yearly publicity analysis
6. Project monitoring
7. Reverse monitoring
8. Online access

If interested in a demo-monitoring or if you have any questions, please contact us at monitoring@seesame.com.